Born in Oggiono [LC], Italy, in september 1983 under the sign of virgo, Luca Bugatti grew up attending art school and would go on to graduate in industrial design from Politecnico di Milano in 2006. Focused and passionate about branding, Bugatti is inclined towards conceptual illustration; having long been fascinated by advertising since childhood, he has been working in the field of communication and advertising graphics since 2005.